The brief
your AI
actually needs

Not a rough idea. A real brief.

Fill in six fields subject, mood, audience, brand rules, format, constraints and BriefMaker writes the prompt for you.

Build your first brief free See how it works

Midjourney · Firefly · DALL·E · Ideogram · Flux

brief_04.txt ready

Format Event poster · A2 · portrait

Subject Saxophonist mid-performance, motion-blur hands, amber key light

Mood Late-night intimacy · deep shadow · cinematic grain

Audience Urban jazz fans 25–40, culturally literate

Generated prompt

Event poster (A2). Saxophonist mid-performance, motion-blur hands, amber key light, deep shadow. Late-night intimacy. Urban jazz fans 25–40. Avant Garde type only. No photography, clip-art, or white background.

fields

10+

AI tools

∞

results

Works seamlessly with

How it works

Three steps from brief to prompt

Fill the brief

Six focused fields. Each one controls a different layer of the output format, subject, mood, audience, brand rules, exclusions. Takes two minutes. Does the thinking most people skip.

Get your prompt

BriefMaker assembles your answers into a tight, structured prompt ready to drop into Midjourney, Adobe Firefly, or any image model. No guesswork. No vague direction.

Save and reuse

Tag briefs by brand or project. Next time a client says "same as last time, but different" pull it up, tweak one field, ship a new set in minutes.

Field guide

Six fields. One brief.
No generic output.

Each field controls a specific layer of the final image. Fill all six and the AI has everything it needs.

USE_CASE

Format

Event flyer, menu card, church bulletin, product launch — the format sets every dimension and layout rule that follows.

SUBJECT

Subject

The hero of the poster. Describe it the way you'd brief a photographer what it is, how it's positioned, what it's doing.

MOOD

Mood

The feeling the poster should leave. Bold and loud? Calm and premium? Translate it into light, color, and atmosphere.

AUDIENCE

Audience

Who this has to stop. Youth crowd, corporate clients, church congregation knowing who they are keeps the tone exactly right.

GUIDELINES

Brand rules

Your colors, your typeface, your logo placement. The things that make the output yours and not anyone else's.

NEGATIVE

Keep out

No blurry text. No extra hands. No off-brand colors. Block the usual AI mistakes before they happen not after.

Ready when you are

Stop typing "make me a poster" and wondering why it looks wrong.

Every bad AI poster starts from an incomplete brief. BriefMaker walks you through exactly what the AI needs to know so what comes out looks intentional, on-brand, and ready to use.

Build your first brief free

The briefyour AI actually needs